Ever since the late Nineties, social psychologists have recognized a shocking reality: If you wish to maximize somebody’s satisfaction with a alternative, don’t give them limitless choices. Instead, you need to give them some alternative however with clear constraints. This added construction is essential for choosing a desired choice with confidence. This analysis additionally interprets to innovation, which frequently outcomes from 1) figuring out a giant drawback to resolve; 2) breaking it down into sub-problems; 3) figuring out how these subproblems had been beforehand solved; and 4) combining the subproblem options in a novel and novel approach. This course of, which the writer calls “choice mapping,” provides useful constraints to your course of.